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Monthly Archives: June 2016
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Outsourcing and Automating Content Marketing Creation

Copywriting is often in its own little world. It is often misplaced in the priority of things. The people behind the ads or the blog posts don’t get thought about. When people talk about writers, the first thing that comes to their mind are books. What books have they written? How many have they written?Truth be told, writing is a much bigger world than the credit given to it. Outsourcing your copy writing needs is one of the easiest way to streamline your cotent marketing creation.Where can you turn for your writing needs? It’s not like writers are advertising themselves on the television or radio. Writing is a quiet world, and to be in it, you have to respect the art of being a wordsmith. Careful writers are not wordy, and they don’t fill your space up with unnecessary filler. What may seem like filler may actually be a carefully worded introduction or transition from one topic to the next.
Content creation is emperor in the online world, and if you hope to make it in the competitive online world, then you know you need unique content. One of my favorite providers of Content Marketing copy is Copywriter today.  They have a team of some of the best writers you can find. The tagline, “Unlimited Fresh Content” means exactly what it says. They are more than happy to write anything, from a short article to an entire 10,000 word eBook. In fact, it’s thats their bread and butter.
Gabe Arnold is the owner of Copywriter Today. He has extensive experience in start-up businesses, copywriting, and marketing campaign management. He has lived in the online world since he was 16 and selling websites. He is currently the owner of Copywriter Today and Get Traffic Booster—another writing service that sets clients apart as authorities in their respective fields. Copywriter Today managed a team of remote writers from her hometown in Arizona.
If you were to look up the definition of copywriting, you would find that it means the words you find in advertisements. While this is true, one of our specialties falls under article writing. Article writing doesn’t get nearly the credit it deserves, but then again, we go online and see poorly written articles every day. Blatant grammatical errors can cause people to leave your site. You won’t be an authority in your field, and you won’t make any sales. Writing is something that needs to be outsourced if you don’t have the time to do it on a regular basic.

Work with an Automated Financial Manager – Wealthfront Investing Review

Wealthfront is leading the competition in the world of online financial management. They currently manage over $1 billion of investor assets. Wealthfront achieved this number in a mere two and a half years. Are they worth their salt? Uncover the truth here.

The world of online financial management isn’t quite like online investing, although the two worlds have blurred boundaries. Unless you’re one of the few, rare persons who inherited a multinational, multi-billion dollar trust fund as an infant, then you’re like most people who need to build their wealth. Traditionally, this task has been left in the hands of high-profile financial advisors known for charging a pretty penny to handle money. And why shouldn’t they charge exorbitant prices? After all, they are in charge of keeping wealthy people wealthy, and if you take anything away from today’s information, it’s to pay your personal professionals well.

Wait. I know what you’re thinking. I’ll bet it’s something along the lines of “How much do I need to pay?”, or “You need to define ‘well-paid’ before I give you a single red penny.” The truth isn’t that shocking. Any financial manager worth two beans will charge you a fee to handle your money.

There are many options before you as you research the place for your money. You can have IRAs, investment property, precious metals, foreign exchange, and even stock market accounts. With so many options, how do you sift through the information to make a well-educated decision?

Consider WealthFront.

The People behind Wealthfront

The first thing I do to investigate any company before I even care about products, goods, services or even prices, is this. I scrutinize the people behind it. It becomes so much more important before I hand them a portfolio of money that took almost my entire life to build. With Wealthfront, I was not disappointed. All too often, I see ‘About Me’ or ‘About Us’ pages with no information about who the person or company is. While some have the equivalent of mission statements telling me what they do, even more don’t even bother with any identifying information at all. Wealthfront has several of these pages, with biographies, full names, and even photos of almost everyone—including the Board of Directors, the Engineering team, the Management team, and even their investors and joint capitalists.

That says a lot for a company. Although I go through and read some of the biographies, they provide enough convincing information to prove they stand behind their products and services. They aren’t afraid of putting their faces on their products. It lends a heavy hand in favor of their credentials. Not to mentioned the are heavily venture backed and have multiple stages of funding in place.

What They Offer

They have a broad offering, including IRAs, Roth IRAs, SEP IRAs, trusts, taxable and non-profit accounts.

Their features include free management for the first $10,000 of your invested monies with an additional $5,000 managed ‘on the house’ for every referral, automated portfolio rebalancing, daily tax-loss harvesting, customized portfolio, a single stock diversification program, automated deposits, and the ability to choose your own risk level.

Remember how I said you need to pay your professionals well? Here is some music to your ears. Wealthfront charges 0.25% of your account balance per year. What does that mean for you? Let’s break down a $100,000 account (for easy math).

$100,000 – $10,000 (this part is managed free of charge) = $90,000

$90,000 × 0.0025 (0.25% of account balance) = $225 per year (assuming you don’t make or lose any money—it is based on current account balance at that time)

It doesn’t get much cheaper than that. You usually get what you pay for, but not here. You get much more than you pay for.

Additional features include account setup in five minutes, no minimums for withdrawals or deposits, no account minimum, and automatic deposits.

What Others Have Said

With over $1.5 billion in investor assets, not too much needs to be said here. They achieved this in less than three years in business, making them one of the fastest growing online financial management firms…ever. Let the number speak for themselves.

What to Watch Out For

You need be mindful of one thing before you invest a single penny in anything. Investing is not, nor has it ever been, a get rich quick scheme. Investing is a world where it takes money to make money, and it takes time. Investing has no place if it puts your financials in jeopardy. There is always a certain amount of risk involved with any investment. Don’t invest money you’re not prepared to lose. If anything, I hope to help you make an informed and educated decision.

Conclusion

Investing isn’t for everybody. There are several places, mostly legit but some dishonest places, who will gladly take your money and disappear. Don’t fall victim to scams. Wealthfront may be relatively new, but that’s because the world of online financial management is in its infancy—the internet is not hundreds of years old. However, Wealthfront has done everything they can, putting their money where their mouths are, and that includes complete transparency—something quite rare in today’s world.

The Ever Improving Content Marketing System: Driving Content to the Top of Google

Google is no respecter of persons—or websites, for that matter. The best and easiest way to get customers to your website is through a process known as Search Engine Optimization. The power of this is quite easy to demonstrate. To begin, let’s ask a question. When was the last time you bought something online? It doesn’t matter what it is. Did you perform a search for your item?

These are important questions because online marketers have an advantage over any marketing done in a brick-and-mortar store. When someone searches for something online, chances are he or she is already poised with the mindset that is ready to buy. The toughest task you have as a marketer is to bring them to your site so that you get the sale. You don’t need to convince people to buy things they don’t want or need.

How do we do that then? How do you get to the first page of Google for the products you sell? We choose Google because it is still the number one search engine in the world with more searches done on Google every month than any other search engine. To get to the top, Google has an algorithm that ranks sites based on several factors. The number one factor that can get you to the top Google in record time is content. Google loves unlimited, fresh, relevant content. Articles are how you spread the word around. They can establish you as an authority in your field. The more your content gets around, the more readers will be searching for your sites. Somewhere in the middle of the process, Google picks up on it and ranks your site higher and higher. To understand the how content can drive you to the top, we need to look at and understand the five layers of Google’s content marketing system.

The first step is to create content. Communication is a skill, and you need to show the world what you know. If you need to, outsource your writing so that you have time to work on other aspects of your business. Wherever you stand, the perspective is the same. You need fresh content relevant to your niche. Your content is what people look for. Many times, it’s how they find you.

The second layer is to build on that content. Share it in more ways than one. Build a mind map that showcases your skills and knowledge in your niche. Then use that material to write a few articles, create a few videos, or even create a few slideshows. Your knowledge gives people a reason to buy from you, and it does you no good if you limit the ways you can express yourself. Get your information out in front of the world.

The third layer consists of pushing this content in front of people. Keep in mind that several people won’t bite. As you market your content, remember that you will receive an average of 1% – 1.5% returns. This means that for every 1000 people who see your content, you will get 10 – 15 people who will turn into a lead. From there, even less will actually buy the product. You may think that number to be minuscule and not worth your efforts but remember this. The power of the internet gives the ability to push your content in front of millions of people.

Utilize every channel you have available to you. This means you must take advantage of social media. People who like your content will share your content. Remember that layer one and two never go away. Continue to create fresh content. You can present an idea in several different ways to create entire campaigns around a single idea. This is the hardest part. Don’t give up. Don’t let your content get dry. Continue to push fresh content month after month.

The fourth layer that can push new content in front of people is to build an email list. This can be as straightforward as an email capture widget on your landing page. Give people a reason to subscribe to your content. Most people do this by offering some top layer information for free in exchange for your name and email address. As you build your list, remember to email your list to let them know about your fresh content.

The last layer is paid media. Once you get the ball rolling, and people know about you, consider paid media. This can mean outsourcing and improving your website or platform, creating an app to get your information out there, or paying for adverts. Don’t be afraid to be a bit crazy and original. The world likes crazy and original. Far too many people try to fit into this “mold”, thinking they belong there. Be original in your content, your style, and show the world what you have.

Here’s a secret that few people know, and even fewer understand. To generate a following of people, there is only one thing you need to do—and it’s free. Ready for it? Here it is. Gather your best content—everything that you know—and give it away for free. That’s what content creation is all about.

Turo the end of rental cars companies

Turo is a car rental service unlike the bigwigs such as Enterprise. They claim to have top-notch service and high-end cars in the world’s largest peer-to-peer marketplace. Do you agree? Uncover the truth here.

Turo is a private car rental service. Unlike a private taxi service such as Uber, with Turo, you’re the driver. For being a private rental car service, they sure are a hot commodity. They pride themselves in connecting vehicle owners with people who need a car.

The year 2016 – long gone are the days where paper and pencil were the only way to do business. Turo is up-to-date with their own mobile app, and they operate in over 2100 cities across the U.S. and 300 airports.

Turo – the Who and the What

Turo has some of the best numbers in the industry. They offer 800+ vehicle models. Of course, that is dependent upon which vehicle models are available in your area. They opened their doors in 2009 and are headquartered out of San Francisco, California. What they are not is a car sharing service.

One of the things I look for whenever I review anybody is a detailed “About” page. I want to find out who is behind the company. Sometimes, I find nothing more than a mission statement. Other times I find complete transparency with the executives unafraid to show their faces. I consider it a heavyweight credential when someone stands by his or her product by putting their name, face and reputation on the line. I found that with Turo.

Andre Haddad is the CEO, Alex Benn is the chief operating officer, and there’s more. In fact, I was pleasantly surprised to see just how transparent Turo really was. This is the first time I’ve ever come across a website where the board of directors was listed on their page. This is usually privileged information. Executives have this habit of hiding behind what I call a corporate wall. People who show their faces instinctively tell me that they’re proud of their company and what they do. I like what I found.

What to Expect/How it Works

This service is pretty straightforward. Sign-up, rent a car and pay. Before I even created an account, I was able to find out what cars were in my city and how close they were to me. Their website is very well put together. It’s easy to navigate, and very enticing. All in all, it was a pleasant experience. That’s saying a lot, especially coming from me. I had about 30 cars I could choose from.

On average, the cars were between $30 and $60 per day to rent. I like that I don’t need to pick up the vehicle. Wherever I am, at home, at the airport, or at a friend’s house – I can count on them to deliver a vehicle when I need it.

Turo require that you have a good driving history. Although they carry a $1 million insurance policy, no amount of insurance can protect against someone who is not a good driver. There were plenty of available cars I could choose from, but knowing me, I wanted a truck. I really enjoyed being able to pick the vehicle that I wanted.

Some of the vehicles were available on demand, and some have a couple of hours of average response time. It makes sense – I’m driving their vehicle. Just because they have a car listed doesn’t mean they should be at my beck and call, waiting for someone to book their ride like a taxi.

Drivers who wish to rent their car out still need to maintain minimum liability insurance despite the insurance policy carried by Turo. All applicable laws will apply. They may be strict, but this is what makes them a top-notch company.

What to Watch Out For

Turo operates in 49 – not 50 – states. They’re trying to operate in all 50 states, but there is a violation with one of them. Their willingness to cooperate with the state of New York has forced them to shut down services until all applicable laws and compliances have been met. Honesty, I would rather them close down their service in one state rather than risk being seen as having a willingness to break the laws of the land. It shows a rare degree of integrity.

How to pay

Turo is cashless. Everything goes through their mobile app. There are no wallets to take out and no exchanging of cash. This includes tips, so have your credit card handy.

Conclusion

Turo is a great private car rental service. They have great customer service and a strict screening process for both renters and those who have cars to rent. There’s a level of comfort that can be found knowing that everybody who uses the service is prescreened.

To find out more, visit their website here.

How to Build an Email List Using SlideShare

SlideShare has been called the “sleeping giant” of the marketing world. There is so much potential with SlideShare. Of all the productivity software out there, presentations are possibly the most underused and underutilized methods of conveying information. Many people might think of presentations as something to be used in a professional, corporate world. Indeed, they are used extensively by corporate executives as a persuasive tool.

Traditionally, I can create a report to demonstrate and need. This report might contain graphs with numerical data that illustrates a particular need. However, if I were to take this report, print it out, and hand it to a supervisor, they may or may not know what to do with it – especially if they didn’t specifically ask for it. In these cases, a presentation may work better. Presentations are visual creatures – they are a series of slides that can contain anything from a bulleted list to a video that have the ability to convey information in a way that the written word can never do. Why then, are presentations not widely used for marketing purposes? Videos are used. Blog posts are used. But presentations are rarely used.

SlideShare aims to change that. One of the most essential things and prized possessions of digital marketers is your email list. If you can successfully create a large email list, the world is the limit. If you have 1,000 subscribers that actually open and read your emails, you have a way to reach people almost overnight. Endorse one product using your affiliate link, and you could receive several sales overnight – perhaps not 1,000 sales – but you could get 10 to 15 sales in a reasonably short amount of time. That’s some serious marketing power. So how do you build an email list using Slideshare?

The first and most essential step to building any email list using this type of software is to use the double opt-in method. This means that when you capture their email address, they have to go to their email inbox to confirm that they want to be part of your list. It is called double opt-in because it requires two steps from the visitor. These are more powerful because these people have said they want to be on your email list twice. You can create entire marketing campaigns with metrics using LeadShare – a feature of SlideShare. Before August 2014, you had to have a paid account with SlideShare in order to embed opt-in forms in your presentation. Now this feature is free.

Another way you can use SlideShare to build your email list is to use SlideShare to drive more traffic to your website. You still need to follow the basic concept of creating great content. If you want to use presentations to do this, there are a couple of key concepts and rules you need to follow first. You need to write a good headline, keep text to a minimum, learn how to use imagery and have at least 15 slides – but not too many. You don’t want to bore your readers to death with the 65 slide presentation. Don’t forget to include your call to action and lead them to your site. You may find that SlideShare can become one of your top referral sources.

How about using SlideShare to make your website more responsive and immersive? Any good marketer knows that you can embed things in your website to increase visitor interaction. Integrating SlideShare presentations directly in your site is an excellent way of conveying information, keeping visitors engaged without using videos, and building your email list with the same CTA that you might use on your landing pages.

Where you promote your presentations is almost as important as the content contained within your presentations. Many people have seen videos, and many people have seen blog posts. What many people have not seen are presentations. Presentations provide a fresh way to create good content. And who loves good content? Google. Google loves fresh and relevant content. This means you need to embed and share your presentations on Facebook, on Twitter, on Pinterest, and your blog. Share your presentation on every single social media marketing platform you can think of. Don’t forget the CTA the end and don’t forget to drive your traffic to your website.

One of the best ways to create informational and relevant content using Slideshare or any other presentation software is to embed links directly into the presentation itself. Links are what make the Internet what it is. When you embed links directly in the presentation, you’re giving visitors additional, relevant information for what they are looking for. Furthermore, you can use links to back up your claims – an excellent way to set yourself apart as an authority in your field. What better way to create a large list of subscribers that to prove to them that you really know what you’re talking about? If you give people what they want and the information they are looking for, you can create an email list like no other. SlideShare can help you convey that information in a visual, compelling, and interactive manner.

No Questions Asked Snapchat is the Winner in Social for 2016

How Snapchat Will Be the Fastest Growing Social Network In 2016

In the world of social networking, 2016 is often referred to as the year of Snapchat. This is because one of the newest entrants in this field, it has taken all other competitors by storm and giving them a run for their money. Data indicates that Snapchat after its launch in 2011, currently boasts of approximately 200 million active users on a monthly basis. These users send an average of 400 million snaps on a daily basis and in 2014 alone; Snapchat recorded a stupendous 57% growth. However this isn’t a revenue generating platform yet so you might wonder does it still have the wherewithal to do what it takes to be the fastest growing social network this year? This is a particularly pertinent question when one of its closest peers Instagram recorded a stupendous 50% growth in nine months in the same year and as per last received data generated $1 billion in 2012.

Well here are some interesting trends that are taking centre stage on the social networking platform and will confirm the basic assumption that Snapchat is the fastest growing social network in 2016.

The Quest for Omnichannel

Yes, that’s the buzzword that you are going to hear a lot many times this year. 2016 is about multi-pronged approach, moving away from unidirectional strategies and outright focus on the need for all-out promotion. It is no longer only about Facebook or Twitter and content promotion currently weighs heavily on video sharing. Not just that more than 90% of social networking is through mobile apps currently and Snapchat with its 6 billion video views stands in good stead in dictating the terms of the next big wave on the social networking platform and lead from the front.

Fastest Growth amongst Youngsters

So what’s the choice of the millennial generation? The good news is even four years after its launch; it still has a reasonably strong following amongst the younger age group. Some independent studies indicate that more than 35% Americans in the 18-29 age group do have Snapchat accounts compared to 46% who are on Instagram, 38% on Twitter and 34% on Pinterest. Though Facebook in itself saw only a 1% bump, the Facebook promoted Instagram is neck and neck in competition with Snapchat. However, a comparison of the overall rate of growth on a year on year basis shows Snapchat to be a clear winner.

Bias for The Niche

This is perhaps going to be one of the most striking trends for 2016. As is seen by the rising popularity of Snapchat and Periscope, niche platforms are in demand even as the mainstream social media platforms will continue to widen their reach. More than ever social media marketing strategists are deciding on these platforms based on their popularity and membership, especially in the less than 30 age group. For example for any video enthusiast, Vimeo is a better option than Youtube. In the same vein increasingly we see the following for Snapchat increasing in almost geometric progression.

Social Videos the Big Buzzword

Another major trend that is seen taking centre-stage is Video sharing. Almost 70% companies which use the medium as an effective marketing resource say videos are amongst the most effective tools to take forward on our story. So much so that 2 in 3 businesses look at videos as their next key strategy to further their business. Therefore, in a world where the daily video viewing of an average adult is close to 66 minutes of online video, Snapchat with its daily average of 6 billion video views stands tall.

As this social networking major eventually moves to a revenue generating model, the assumption is that this unique standing in terms of video sharing will become the focal point of marketing strategists in times to come.

Growing Attention Scope

Even as one of its closest competition, Instagram opened up to advertising in a big way and goes on to welcome businesses of different kinds; Snapchat is unlikely to trail too far behind. As more advertisers on the online platform and virtual world join the fray, we are likely to see a near explosion in terms of revenue flow. This is primarily because by its nature marketing strategists have always trained their gun closely to avenues which have been the centre of user attention and this year is decidedly about Instagram and Snapchat. Perhaps the only niggling issue, in this case, is the lack of proper channels to automate authenticity as of now.

Snapchat Stories a Big Innovation Boost

News as we view it is changing its course significantly and social networking platforms are making waves in the news space in a big way. As was clearly borne out by the coverage of San Bernardino shooting, the huge user base that Snapchat has can easily become the next powerhouse to generate breaking news and tell more about the user’s stories with a unique user perspective. It is no longer about TV journalists probing in a dispassionate manner or groping for clues in the dark. This is innovation at its best bringing an event live to you as it is unfolding by the very people who are getting affected by it. Live news has surely undergone a revolutionary approach change with this Snapchat innovation and is set to scale new highs.

Conclusion   

2016 in many ways is set to be the harbinger of innovation in the world of social networking. Be it in the form of content type, content format and approach, the novelty factor continues to be a primary theme and Snapchat it’s the bill quite appropriately. Not only because of its huge user base or phenomenal number of snap shares every day, but the company’s continuous drive to bring in a fresh element is surely going to be a crowd puller. The concept of crowd speaking and crowdfunding is also gaining prominence in today’s world and with these, the realities of social networking is also undergoing a sea change. Snapchat in the centre of all of these transitional phenomenon’s stands tall in terms of popularity, active user base and continuous innovation and is set to take charge going forward.

Disastrous Digital Marketing Strategies that will Destroy your Brand

Key Digital Marketing Strategies To Avoid

Digital marketing today is increasingly becoming a sustainable part of the overall marketing strategy. As studies indicate, by 2015 the expenses incurred for TV and digital marketing initiatives have almost become equal as compared to just five years ago when TV spend was almost double that of digital spend. However while it is an extremely effective strategy, the fact is it is a relatively new initiative and there are still some severe loopholes and one needs to be careful.  Here are some suggestions that can help optimize your marketing initiatives and avoid obvious pitfalls.

Don’t Proceed without Proper Planning

It is an old saying that says proper planning prevents poor performance. Well more than ever before, this is particularly true in the world of digital marketing. Lack of a cohesive strategy could be the biggest mistake that a digital marketing company might commit. Not only will it lead to a failure in the overall impact, but it could also mean a waste of money, resources and human hours in trying to achieve the target. Planning involves a deep understanding of the various facets of marketing like key markets, geographical positioning, demographic focus and close competitors. Planning also incorporates a strong assessment of strength, weaknesses and primary objectives of any initiative that might be taken up.

Never Fail To Establish A Process

While digital marketing strategies and focal point will differ from company to company, it is important to develop a standard operating procedure incorporating the various processes in place, the technology that needs to be implemented and the overall plan that is being undertaken. Failing to establish a process will result in haphazard execution and as a result, the end outcome will never meet the target.  This also ensures that the marketing activities that are undertaken as an afterthought but are invariably part of a well thought plan and hold equal strategic importance.

Decide On A Budget

One aspect of planning involves budgeting too. It is important to get the finances on-stream from deciding on how much expense to be incurred to how much revenue would be generated from a target exercise. At the very behest, it is important to decide how much the company can afford to spend on the whole and from that main amount, how much can be set aside for digital marketing initiatives. Especially if you are operating on a limited budget, spending your money wisely becomes extremely important. For example in case you are targeting direct response, pay per click will be a more realistic determinant of success Vs vanilla social media initiative.

Earmark Clear Expectation

For strong results, it is important to have realistic expectations. So whether you are formulating strategy for a company that spends $1000 a month or one that spends $100,000, your strategy needs to achieve the same target, maximum results and within the shortest possible timeline. Many a times even before 24 hours get over after signing a contract, you might have impatient clients calling in asking about the promised deal and results. This is exactly why it is important to clearly state the expectation from a strategy undertaken and also a relative timeline in which it might bear fruit.

Often clients with a limited understanding of the scope and reach of the digital network misunderstand efficiency with speed. While, no doubt, digital marketing can be extremely effective, getting immediate results is often a far cry for most. The fact is even they take time to be formulated and implemented and often the desired results might take shape only after a certain period.

Set Achievable Targets & Zero Down On Limited Clients

It is always better to address a limited number of clients, zero in on specific projects, under commit and over deliver. If you tend to bite more than you can chew, you would not only add to the strain of the work; you might even land up with a reputation of failing deadlines and under delivering. That would be ultimate nail in the coffin. Therefore, go for only a select number of clients you can service efficiently. Even to them, it is best never to promise the moon. Keep your targets reasonable and reachable and if you can make it any better, that’s good but never set expectations that might be hard to achieve.  Working with limited clients and in select projects will enable you to focus better.

Quality Matters, Quantity Does Not

That brings us to the next ponderable which is the quality of the work that you deliver. Always remember that digital marketing is one business which is not really dependent on volume or foot fall. Rather, on the contrary, it is dependent on the quality of the work that you deliver. If the quality is good, it essentially means the relative rate of success is much higher and the overall impact of any such strategy will be far reaching and sustainable over the longer-term. Do not go about increasing the number of work.

Don’t Ever Under Estimate Content

In digital marketing parlance, content is king. Unless you have some unique content, even the best of your marketing strategies might fall flat. The need is to churn out unique and fast content at regular interval and that alone can make your initiatives stand out.

The matter does not end just there. It is also important to assess or measure the true impact of the content that you might generate. Unlike the conventional strategies, a campaign or content does not take days to take the desired shape. With the right tools in place, it is possible to optimize the impact from day one.

Conclusion

Therefore, the bottom line is the digital marketing world is a unique combination of glorious contraries. While it provides a firm with an unprecedented opportunity to connect with potential clients and consumers directly, a little fault in planning can result in long-term losses given the fact that it is more direct and hard-hitting. Therefore, keep your focus intact and avoid the obvious errors.

Why, When and How you should use Digital Marketing

The Why When and How of Digital Marketing

Digital Marketing is a relatively new age phenomenon and is changing very rapidly in the technological arena. You would notice that businesses are doing everything they can to stay ahead of the curve in this fast changing scenario. Existing and conventional marketing initiatives are being valued added with digital initiatives to capture a bigger audience base and expand the scope of business through the highly lucrative online marketing initiatives. But some cardinal questions come to the fray, for example, why do you need digital marketing? When cam you decide that the time is ripe for some digital marketing and how do you need to fashion your digital marketing initiatives. Here are some key pointers.

The Why of Digital Marketing

The fundamental fact that you need to address is why you need digital marketing. Is it only because you see several others following it or is it because you need to further your business. Never be shy of either asking you this fundamental question or your peer group. As Simon Sinek suggests in his famous TED Talk, addressing ‘Why You Need Digital Marketing’ is a crucial step to take you forward in this aspect. By asking why one doesn’t just voice an obvious need but also helps fuel the need to probe deeper to get to the core of the matter and accomplish the ultimate purpose in a more balanced fashion. You need to encourage and inspire your team to ask why because this is what will help take your business forward digitally in a meaningful way.

Here is a brief outline of some of the fundamental ‘why’ of digital marketing that we have compiled:

  • Digital Marketing helps you achieve higher conversion rates. In fact statistics indicate a sharp 24% increase in conversion rate opening the doorway to better success and greater profitability
  • Digital Marketing can also result in a cost efficient way of conducting business. Especially for small and medium businesses, there has been a record 40% savings in expenses as a result of digital marketing initiatives.
  • Digital Marketing could also result in better and wider reach. Studies indicate that in the US alone nearly 91% of citizens keep their mobiles close to them all the time and digital marketing is the one unique way in which they can better reach this huge user base a lot more simply.

The When of Digital Marketing

The next important aspect of digital marketing is deciding when you need it. Scheduling the right time and place can always help optimize the impact of your initiative. Like Matt Cutts reveals in his TED Talks, it is never too late to make a beginning. The best ways to decide when you need digital marketing is by trying out the new idea for say 30 days and take call eventually. Trying out an initiative is helpful not just in determining the right time for it but also the extent of the operation is clearly borne out.

Here is a comprehensive compilation of some of the ‘when’ that a small or a medium business like yours can take as indicative timelines to start your digital marketing initiatives:

  • When the time comes for your business to start an aggressive competition with large corporate, digital marketing could often be the perfect response to make the maximum impact within minimum means that is most times a reality for most small and medium businesses.
  • When you need that competitive edge against your peers, digital marketing could be that sure solution that enables not just a better grip on marketing and promotional initiatives.
  • According to the Gartner report, the year 2020 will see an estimated 26 billion gadgets ranging from smartphones to wearable gadgets to shoes and many other forms that would prepare you for the internet of things. Therefore deciding on digital marketing today will enable you to be better prepared to take on the challenges of tomorrow.

The How of Digital Marketing

In the world of digital marketing, as Derek Sivers mentions in his famous TED Talk on How to Start a Movement, that the core idea driving  most digital marketing initiative is influence someone’s decision. Chances are you would need digital marketing for a range of action from driving traffic to a specific website to generating subscription for a blog. But whatever you might aim to achieve, it is important to talk and communicate about your idea and initiative and gradually introduce the idea to consumers whose decision will ultimately fashion your business growth.

To successfully conduct these talks, it is important to include key insights in your digital marketing strategy. These insights will throw better light on various aspects including what worked and what did not and ways to optimise the highly lucrative digital marketing channels. Here are some key examples of the same:

  • By creating how the fashion preferences of 30 plus women professionals changed, digital marketing played a pivotal role in both developing and further a chic business involving office clothing for women in that age bracket.
  • By looking for insights on how audience respond to a specific content Vs peers, app developers can use digital marketing initiatives to not just boost business but also boost future profitability.
  • By monitoring the various sentiment and brand mentions on social network, digital marketing can easily help you develop know-how on the target audience and make course correction with a lot more ease for better gains.

Conclusion

A point-wise analysis of the various elements of the why when and how of digital marketing clearly brings forth the inherent concept and thought to drive this new age marketing approach. One of the core fact that emerges from the many TED Talks on the issue is the need to be flexible, adaptive and innovative to bring in maximum gains. Moreover digital marketing can almost be considered an evolving art form that is perpetually going through various phases of development in sync with the technological advances seen all around us.

10 Valuable Digital Marketing #Trends That Will Make You A Stronger Marketer

10 Digital Trends Every Digital Marketer Should Know About

As you can well imagine that the digital marketing is a channel that is driven by technological innovation, and technology by nature is extremely dynamic. It constantly changes and keeps reinventing the rules of the game and digital marketing also dances around in the same tune. Therefore, for every astute digital marketer, it is extremely important to stay on top of the trend. Here is your list for 2016.

  1. Online Advertising the Way Forward: If you open your Facebook page or the Twitter handle or even on Youtube, the rate of promotional tweets or Facebook ads or in simple terms the social ads are on the rise. The rate of growth is so phenomenon that ad spends on the digital platform is set to surpass TV by 2017. Studies indicate that in 2015 alone, it has grown a whopping 17% plus to reach the $160 billion mark. In fact according to the predictions by eMarketer, ad spends on the social network alone is likely to cross $35 billion by 2017 and is on track to record a 15% plus growth annually. Therefore, as a digital marketer, it is important to keep your eye on the ball, allocate a well thought out Budget for your digital ad spends and strategize carefully to optimize your brand/product’s digital exposure. Action oriented ads on social networks will perhaps reign supreme, given the sense of purpose associated with it as against blatant promotion.
  2. Facebook & Twitter Not Your Only Port Of Call: Often digital marketers make the mistake of associating any kind of digital exposure with an exposure on Facebook or Google or perhaps Twitter. Well, it is the time that you understood that e-commerce has moved well beyond these primary mastheads of internet. There are several other channels of equally effective communication and as a digital marketer, it is very important to make a wise choice. Within Facebook, Twitter & Google too there is a constant effort to add and redefine roles. So these are the days of searching on Facebook and using Facebook as an ecommerce port. So look out for opportunities and don’t be afraid to experiment.
  3. The Buy Button: This is a derivation of what we were discussing. The Buy Button is upon us. Be it Facebook or Google, almost everyone is looking to bet big on these buttons. This trend of buying directly from a social site is likely to grow at a phenomenal rate and will lend a fresh dynamism to e-commerce.
  4. Tap On Podcasts: It is not uncommon to get a few meaningful glances if you suggest podcast in the current context. But all that is going to change soon. Just a mere look at numbers and data will make the story very clear for you. In America alone, approximately 46 million users listen to podcasts and an average user listens to about six a week. This indicates the rising popularity of podcasts and digital initiatives taken by many companies to make use of the breaks in programming for promotional activities bear testimony to the growing popularity of this medium.
  5. Video Streaming: Think about it, if you tweet about a stunning performance, and you upload an excerpt of the performance, what is likely to gain more attention? Undoubtedly it will be the Youtube excerpt. Yes that is the power of video, and that is why TV marketing replacing print promotion eventually, and digital platform is taking it a step further. Video streaming has enabled millions to access the video of their choice at their convenience and whatever time they wish to view it and in return they don’t mind a few seconds of promotional or ad videos that come attached to the video streaming they tune into. Data indicates that this trend is here to stay and will grow in leaps and bounds.
  6. Instagram the Next Destination of Choice: Visual stimulation is an important part of who we are and how we live our lives, and Instagram rightly recognized this need and converted it into a successful business proposition. It is, therefore, needless to mention that campaigns which can share this platform with its users, share their life experiences and pay heed to the visual story unfolding can no doubt make for better gains and a more impactful campaign. So it is time Digital marketers got their creative instincts in place and ensured that they cashed in majorly on this rising trend.
  7. When Wellness & Technology Marry: Thanks to the internet an increasing number of people are tuned into their health conditions and ways to use technology to improve it. More and more consumers are choosing digital tools and technology to ensure healthy living. People are not just searching for various types of health related information but also using technology to seek remedy, and this is one key aspect that digital marketers should learn to take advantage of. From wearable technology to apps, the opportunities are huge and the possibilities wide. An ideal example of this kind of promotional digital marketing is perhaps the app FitBark that enables you to monitor your dog’s sleep & feed patterns or the HealthKit developed by Apple and Nike to further your health and track your daily progress.
  8. Customized Targeting: When you follow the trends on a preferred social network like the Pinterest for example, you get access to a unique range of information which was hitherto not possible. It enables a digital marketer to access individual consumer preferences and ways to capitalize on it on a one on one basis. Buyable pins in sync with your specialised search trends are an ideal example.
  9. Tackling Adblockers: Perhaps the ad blockers are a digital marketer’s worst enemy and biggest nightmare. Native ads are one simple approach to overcome this major problem. They look and read like non-marketing content and therefore escape the ad blocker’s scrutiny and get advertised. Going forward this will play a key role.
  10. The Mobile Mania: Digital marketing is gradually getting segregated into various subparts and customized promotional strategy for mobile users has become very important. Going forward mobile marketing will overtake desktop strategy and pave the future approach.

Conclusion

All in all, the bottom line is digital marketing is synonymous with dynamism, making the trend your friend is the best approach going forward.