Author Archives: Eric Lafleche
Author Archives: Eric Lafleche
There has been one concern I’ve been receiving lately from you guys, and it’s that people are scared to run Facebook Ads. Now, why is this such a big deal and why should people not get afraid? I’ll give you one reason, with Facebook ads, I was able to accelerate my business. Whether that be my E-Commerce business, my drop shipping store, or Amazon store, using Facebook Ads gets good results. People seem to be intimidated by Facebook Ads because if they run one and nothing happens, they think it’s failure. Now, that’s not really the case – if we approach this from an Aliexpress based drop shipping store the fundamental technique to finding a product that works is to run 10-20 Facebook Ads in several products to see which one is biting.
So you’re gonna investest $5 to $15 dollars against one product and running and awareness-based Ad with a link to click on to buy the product. Some of these Ads will “fail,” but out of those 10 or so Ads, 1 or 2 will start to break even and make money. Once you find which of those Ads are doing great, you can begin to scale it leading to more traffic to your website and more profits. Then, you can start targeting people who clicked on those Ads, so the ones who didn’t buy right away are more likely to buy the product the next time they see the Ad. So even though it took 20 different Ads at $10 a piece (a total of $200) to find a winning product, that product can then scale to be worth thousands of dollars in income for you. So if you’re not learning and testing the field of Facebook Ads, you’re not doing it right and you’re missing a great opportunity for your business and brand to grow.
Now, if you’re trying to build your own brand and you run Facebook Ads, but it’s not going too great right away you’re still creating awareness. So people will start to recognize your name – no one will buy your products if they don’t know who you are! The first Ads draws the people in your face, your products image, or your logo, so the next time they see it they will recognize it. It’s like a trigger going on in their heads saying, “Hey I know that product, maybe I’ll stop and look at it again!” And maybe they’ll read more information about it and start building inspiration which will lead to a desire and a purchase.
So even if you don’t see an instant result with your Facebook Ads, don’t quit right away! You are doing yourself a great disservice by losing the ability to start reaching to your audience and building a relationship with them. Facebook Ads on top of organic or YouTube advertising is extremely important when it comes to building your business. Whether it’s a drop shipping store or your own brand, they provide a ton of value for growth.
As you start out on your E-Commerce or online business journey, there is always one question that comes to mind: Should I start with a drop shipping store or an Amazon FBA? And if I choose dropshipping, should I start with Aliexpress or a company in the US that can send products to the consumer directly from their warehouse? This is one of the most important decisions to make when starting out, choosing one method may just break you or make you.
Personally, I prefer drop shipping with Aliexpress, why? Because it only takes a couple of hours to set up, find a product you like, create a Facebook Ad and see if it’s successful. If it isn’t, you can do another one, another one, and another one until you have one that’s a winner!
So you do 10 or 20 Ads on Aliexpress products that you think will be successful. Once you find a successful product that’s delivering money through Facebook Ads, you can scale that, and then find the next one. The reason why this is so easy is because you don’t have to build a relationship with a wholesaler, you don’t have to buy inventory up front, and you’re only spending money on Shopify and the Facebook Ads. So let’say you spend $1,000 dollars on the ads, that’s still three times cheaper than getting the product from an FBA store that you’re still not sure would be a hit. But don’t get me wrong, finding a wholesaler in the US is still a great method, but it takes more time so you’re more willing to quit at the beginning.
With Aliexpress, all you need to do is focus on the Ads, optimize the Ads, find something that’s a winner and once it starts selling you scale. Once that product starts to scale, then repeat the process and find the next one. When you start to get more money, then you can explore to other areas. I have drop shipping stores with Aliexpress and FBA stores. I’m doing both, but that’s because I’ve been doing this for awhile now. So if you’re just starting out, focus on Aliexpress and focus how your Ads work to sell more products.
Focus on the advertising piece and don’t worry about the supply chain or ordering the products, you can build that over time as you become more successful. Getting bigger margins and getting better at the business elements come later on as you scale. Work on being a marketer and understanding on how to sell your product to customers. Because if you can’t do that then you won’t have a business. Once you get that down, you can move on to the other elements.
Aliexpress drop shipping is ideal for new students and individuals getting into the world of E-commerce. It’s an easy way to reduce your costs and elements down to a minimum, so you can focus on what you need to become a great E-commerce salesman. This is basically a stepping stone for you to go into different areas, you have the knowledge how to drive sales, and of course, make money.
What’s up guys! It’ been awhile since I’ve posted since I’m currently here in Davao City, Philippines meeting with my workers and getting things running. Now, I’ve stated in a recent post that the Philippines is a great place to hire Virtual Assistants. As you continues to gain more connection and as your business grows, you’re going to need more people to make sure the business grows as it should be.
Being a solopreneur might just be the most liberating experience in your life. Especially when you’re starting to make money and be able to support your own lifestyle. You’re finally your own boss! But once you start to scale your business, problems will arise. One, in particular, is how to make sure all parts of your business are expanding well. So what should you do? Hire Virtual Assistants! When it comes to hiring employees, I personally think that the Philippines is a great place. Actually, all my current none development talent is based in Davo.
One of the reasons why I’m setting up an office here in Davao is to build more relationships that can help me in the future as the business continues to scale. I’m planning to go to Davao on a regular basis to continues to meet with my employees and continue to expand my business network. You see, Davao is such a great city! It’s clean and a relatively safe place to live in. I can basically walk around at the 3 AM without the worry of getting mugged. Staying here is also quite cheap, with Air BNB you can stay in the room for about $20 a night, you can go cheaper and higher, but it all depends on your preference.
Davao is an ideal city to start hire VAs, there a lot of online options, but I personally prefer meeting them in person. A 1-on-1 relationship with your VA builds a level of trust between yourselves that is essential to building a successful business. Virtual Assistants will help you achieve the potential of your business to its fullest. As you grow, hiring Vas and setting up offices in the Philippines is a great way to scale.
For those working on scaling their E-Commerce store, Davao is a great location to set up an office. If you’re looking for Virtual Assistant (VA) you can reach out to me on my YouTube channel or my email account [email protected] or you can just leave a comment below. I know a lot of people here who can help you find trustworthy employees. With the right VA, your business is sure to grow leaps and bounds.
So, if ever you’re needing help or have any questions regarding VAs here in the Philippines feel free to contact me!
There comes a time in every successful startup or online business where you begin to expand your company. As a business owner, time is precious and it should be spent doing important things that you’re good at. Now, don’t get me wrong, each part of a business, no matter how small or big it is, is important. But somethings are worth paying someone else to do. That’s where virtual assistants come to play.
In this post, I’m gonna be talking to you about virtual assistants (VA) and why I think the Philippines is one of the best places for you to hire one. Virtual assistants are handy for just about any kind of online business, whether it would be an e-commerce site, and amazon account, or a persona brand, these outsourced workers can be of great help. They are a cost effective way to further expand your business and to make sure that certain tasks are taken care of while you can focus on more important matters of the company
So why the Philippines? Well, their English proficiency is high, their work ethic is strong, and they’re generally easy to work with. The cost of virtual assistants in the Philippines vary greatly depending on their skill level. Whether they’re a video editor, an SEO expert, or an assistant that helps you manage social media sites, rates differ depending on the amount of technical knowledge and skill needed to complete the task. Since the majority of individuals here in the Philippines speak English, they are easier to communicate with compare to other countries, which will help you coordinate with them better.
The rate of virtual assistants in the Philippines vary from $3 to $10, and even up to $15, but the average costs are around $4-$7 and hour for virtual assistants. You don’t even have to hire full time for virtual assistants, you can hire tasked based where each task costs an “X” amount of dollars, part-time (20 hours a week), or full-time (40 hours a week). I have friends who have virtual assistants here in the Philippines, some of them even have 2 upwards to 10 virtual assistants — so this is very scalable.
When you find yourself having to hire 2 or more virtual assistants you can work with a virtual assistant company that can help you assign and monitor your employees, or sets up your own office in the Philippines so you can come over and meet with your virtual assistants in a semi-regular basis. A roundtrip ticket to the Philippines cost around $100, which make it easy for you to meet with your virtual assistants every couple of months for a few days.
The use of tracking software like Skype or Upwork can help you monitor the day-to-day tasks of your virtual assistants. Personally, I have a great working relationship with my VA and he actually does work on various parts of my business. We usually communicate each other through Skype or Email. We have done tracking in the past, but it’s something that he hasn’t done recently because he just creates a great work for me that a level of trust has been built between us. That’s why it’s important to have a means of communication with your VA on a regular basis, to build that trust which makes things more efficient.
In conclusion, if you have the finances to do so and you’re looking to scale your business, jumping on the virtual assistant bandwagon is an excellent decision. Doing things on your own at the start is good, but as you want to expand your business even further having VAs on your team that are trustworthy and loyal to you will help you grow exponentially.